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WRITER/CREATIVE DIRECTOR/BRAND STRATEGIST
FASHION + BEAUTY
PINROSE FRAGRANCE BRAND
Launched in Sephora, Ulta, and online at pinrose.com
OUR TASK:
Explode the fragrance market in 2020 and beyond with a signature experience for customers looking for a free-spirited, playful brand to make them feel (and smell) beautiful while mirroring their commitment to a clean, toxin free, 100%vegan fragrance they can feel good about putting on their skin.









EMPIRE BEAUTY SCHOOLS
Over 75 cosmetology schools nationwide
OUR TASK:
“The world is your empire” was the line that secured my place as the agency of record for Empire Beauty Schools. Elevating the career choice for young women to learn the art of hair styling, coloring and the business of owning their own salons was the core idea for an entertaining and inspiring TV and print campaign renewed year after year. Each campaign included original music and lyrics.

REVLON

LIZ CLAIBORNE







MACY'S

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