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WRITER/CREATIVE DIRECTOR/BRAND STRATEGIST
CERTAPRO PAINTERS
FRANCHISED NATIONWIDE WITH OVER 350 LOCATIONS
TV
OUR TASK:
As the agency of record for CertaPro Painters I created a series of TV, radio and digital campaigns with one overarching idea: Only the professional painters at CertaPro can insure a professional process and result for your home painting project. Sharp strategic insights delivered in a humourous, memorable way.
RADIO
OUR TASK:
This entertaining campaign with an original jingle inspired homeowners attempting DIY painting jobs that “the power of pro”was a better choice. Business for CertaPro nearly doubled during the time this aired.
OUTDOOR/PRINT


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